Interactive software developer Zone4Play has released what it claims is an innovative and unique new game suitable for multiple e-gaming platforms in the poker genre branded Face-Up Hold’em.
Pointing out that the online poker market has grown to an industry that generated $4 billion in revenues in 2005, the Zone4Play release says that the new game, which has a patent pending, is based on the popular Texas Hold’em variant, but with a fixed odd twist.
The game will be available on all the Zone4Play interactive platforms in the UK, including mobile, Internet, interactive TV and in particular participation TV by the end of the second quarter of 2006, accessing 10 million households in the UK, and enabling for the first time TV viewers (interactive and broadcast) to play fixed odds poker. In addition, it will enable TV viewers to participate in poker TV shows by betting during each hand on the results of the game.
“We are excited about the introduction of this new game,” said Shimon Citron, CEO of Zone4Play. “We are constantly looking to expand our selection of e-gaming solutions to provide maximum client satisfaction for our partners.”