The Irish betting group Paddy Poker says that its entry to the online poker market has paid off, signing up nearly 10,000 gaming customers in the past year.
According to the bookmaker, nearly 10 percent of its total online customer base use the site solely for casino games and it is making a solid contribution to group profits.
Gross win from Paddy Power’s gaming book increased to Euro 17 million from Euro 6 million in 2004. The sports book, which has been up and running for some years has gross win of Euro 26 million.
The shift from traditional fixed odds betting is growing at Paddy Power. Around a quarter of all turnover on its website is generated from “betting in running” on sporting events and this is set to continue. In Britain, GBP 4.3 million was earned from the company’s 172 fixed-odds betting terminals in its 45 British betting shops.