It has become almost impossible to escape the grinning and rather vacuous visage of American heiress Paris Hilton as the media voraciously follows her latest inconsequential antics in glitterati-land, but this month she hit the silly-ass headlines by losing her GBP 100 000 and some change Bentley car in a poker game at a land establishment.
Whilst many shook their heads that such an airhead should be allowed to roam loose, the folks at Party Poker saw an opportunity in Paris’ s folly and have come up with an offer to replace the expensive wheels…if she can beat PartyPoker host Mike Sexton in a heads up No-Limit Hold ‘Em game.
This astute marketing and publicity offer is open to Hilton for thirty days, and will take place online at Party Poker, no doubt amidst a high profile media blitz that will appeal to both Party Poker and Hilton, who is a notorious publicity hound. In fact, if Hilton prefers to play the challenge on land, Party will agree to that too.
“Paris has said she is mad about poker and that she always wins in Vegas. We’re offering her the chance to get lucky and she doesn’t even need to leave her house,” stated Warren Lush, the spokesman for PartyPoker. “We’re aware that her parents have banned her from gambling at their casino. This online challenge solves all her problems…she can cover her losses without stepping foot in there.”
As we went to press, Hilton had not responded to the challenge.