Relative newcomer to the industry, PKR.com has reeled in a sweet deal with the UK’s leading horseracing television channel, Racing UK, and will be sponsoring live evening racing on the channel over the summer flat season, accessing substantial sports mad audiences.
The sponsorship deal includes three ad spots per hour on all Racing UK’s live evening racing coverage from 1 May until 31 August – covering more than 100 UK fixtures. PKR.com will also benefit from a strong presence on Racing UK’s website and Teletext pages as well as a poker CD mailout to all Racing UK Club members in the June newsletter.