The Gibraltar-based gmbling group Mansion.com pulled off a Bodog style six-figure aircraft advertising deal this week with Flybe, one of Europe’s leading low cost airlines, to brand one of their jet aircraft.
The two-year aircraft wrap deal was unveiled for a one-off World Cup charter appearance, before it commences normal Flybe scheduled services now encompassing 108 stops, 40 airports and spanning 7 countries. David Kinsman, Chief Operating Office at Mansion, punned: “We continue to seek new and unique partnerships that are guaranteed to turn heads. The deal we have inked with Flybe elevates our brand to new heights!”
On Saturday June 10, the inaugural Mansion.com return flight from Luton to Frankfurt launched the fully-sponsored aircraft livery promoting the online gaming site across the entire fuselage of one of Flybe’s fleet of BAe 146 regional jets.
An exclusive whirlwind excursion carried invited guests, corporate VIP’s and key media representatives to Germany to enjoy all the action and excitement of the World Cup. The invitation was extended to all Mansion members, who were involved in part of the celebrations via an online promotion; thousands of excited customers signed up for the competition, from which 50 lucky winners found themselves winging their way to Frankfurt on the trip of a lifetime to see England square off against Paraguay.
As part of its entry into the sporting sponsorship market and following the announcement of the multi-million-dollar Tottenham Hotspur FC deal, the Mansion.com emblazoned aircraft marks a significant take-off in the company’s international visibility.
The Flybe jet features the black and red branding of the Mansion corporate moniker; with over 5 million Flybe passengers network wide per annum, and as one of Europe’s fastest growing airlines, this equates to enormous sightings of the distictive aircraft.
In addition to the aircraft branding and World Cup flights, Mansion will also be reaching out to millions of Flybe passengers through onboard and executive lounge promotions using multimedia channels ranging from mixed content plasma screens through to specially branded catering trolleys.