The well established UK betting group Bowmans International launched its latest gambling venture this week – a poker operation branded BowmansPoker.com that targets the Far Eastern markets of China and Russia, using appropriate language versions.
Players from these markets will now also be able to make instant payment transfers at BowmansPoker.com via its new partner, WebMoney – a global transfer system which has been providing secure, instant payment transfers since 1998. With nearly 2.5 million registered users across 37 countries, WebMoney is an effective payment provider for BowmanPoker.com’s new local language sites: not only is it already popular in China, but the system also offers WebMoney units for currencies including Russian Roubles and Ukrainian Hryvnias.
“By launching a local language site we’re giving existing players more value, while also encouraging new players from Chinese-speaking markets across Asia,” said Ben Lukas, Head of Poker of BowmansPoker.com.
Making the Bowmans Poker room more accessible and attractive to Russian-speaking customers was an imperative for Bowmans, following hot on the heels of the formation of a Poker Players Association in Ukraine and the successful launch of a bricks-and-mortar Bowmans Pokerclub in Lviv, Western Ukraine.
Boasting full online facilities and a growing membership, the Lviv Pokerclub is seen as an important foothold for BowmansPoker.com as it continues its strategic expansion into the fast-growing Eastern European and Chinese markets.