EurosportBet is to develop a white label online poker solution on the Ongame network for French operator ZEturf for introduction in early 2012, reports Agence France Presse.
The new product will operate under the brand name ZEPoker, once it has obtained the approval of the French regulator ARJEL.
Established in 2001 after the famous Grand Prix of America website ZEturf has become an important source of information on horse racing on the Web and the second most prominent French horse racing operator after the PMU, boasting over 50,000 active players. EurosportBet already provides the operator with race software through its subsidiary Massecom.
The new site will offer some competition to Poker PMU, French industry observers claim.