The publication of Bwin.Party digital entertainment’s half yearly results Friday (see previous report) also revealed some interesting nuggets of information on the company’s plans for its under-performing poker operation.
Joint chief executives Norbert Teufelberger and Jim Ryan gave notice that they are determined to make Party Poker fly, saying:
“Poker is a key area of focus and we are determined to return it to growth through execution of a detailed plan that includes pooling our poker liquidity as well as repositioning our flagship PartyPoker brand. We expect both initiatives to have a positive impact on our performance, along with our recently launched FastForward Poker product.”
Digging a little deeper reveals that the revitalisation includes a re-launch of Party Poker in 2013 with new – and presumably proprietary – software; this is the official line from the group:
“Having last re-launched PartyPoker in 2009, we have been working on the next generation version that will be rolled out during the first quarter of 2013. Comprising many new features and a new look and feel, our objective is to once again make PartyPoker the world’s favourite poker room and return poker to growth.”