The Microgaming Poker Network (MPN) has entered into an agreement in principle with iGaming loyalty product firm Initial Rewards.
Under the terms of the deal, London-based Initial Rewards will be authorised to service MPN operators with loyalty store reward programmes with a view to enhancing their player’s experience and increasing customer retention.
Lydia Melton, head of network games at Microgaming, comments: ?Loyalty stores have been proven as a powerful player retention feature and we are excited about the opportunity to work with Initial Rewards in providing them to our operator base. The MPN caters to a diverse range of clients, from large publicly listed companies, to smaller operators in niche and regional markets. By partnering with Initial Rewards at a network level we are able to offer loyalty stores to all our operators and we are delighted to enhance our offering to our customers.?