Desktop and mobile online poker fans in Italy have a new venue following Wednesday’s launch of 888Poker in the country, joining other 888 casino and sports betting operations already live in the country.
The 888Poker launch is supported by an extensive online, print and television marketing and promotional campaign centred around the call to action “Il Gioco inizia adesso! (Let the games begin!)”
Promotional activity includes a partnership with the World Series of Poker that will allow 888poker.it punters to win packages to major live tournaments in Las Vegas.