BetonSports Poker arm to sponsor.

By RP, July 13, 2005

BetonSports (BOS) subsidiary BOS Poker.net is to sponsor the “Wayne Allyn Root’s Winning Edge” TV show due for launch in the USA in September this year in a deal that whilst not quantified in dollar terms was claimed to be signficant.

BOS Poker.net is an informational poker site for fun, entertainment and prizes only, and is the newest venture by BOS into the world of poker. The agreement includes sponsorship of both “Wayne Allyn Root’s WinningEDGE” national TV and radio properties.

Chairman & CEO Wayne Allyn Root said of the partnership, “This deal with BOS Poker.net is the largest sponsorship deal in our history. It comes on the heels of our announcement that we plan to become heavily involved in poker – the most high profile and fastest growing form of gaming in the world today.”