Business through poker.

By RP, October 9, 2005

The popularity of poker as an exciting social game has been identified by an American executive entertainment company as a great platform for some CEO promotions.

The company, World CEO Poker is putting together a poker tournament for CEOs in an attempt to cash in on the recent popularity of poker, both as a participatory and a spectator sport.

“Poker is definitely the new golf,” says Maria Gomez, president of World CEO Entertainment, which develops “…entertainment productions that feature CEOs in a variety of out-of-the-box scenarios.”

Gomez says more than 400 executives already have applied to play in the tournament. Gomez will announce the date and venue, “..a major hotel in Las Vegas,” in the near future.