Celebrity online poker players are a solid marketing attraction for some Internet poker sites, and this week Celeb Poker.com came up with an innovative way to get a some big names on board.
The company achieved a significant coup when it established a presence backstage at the recent World Music Awards. The international poker site welcomed the superstars presenting and receiving awards on the show with free gifts and merchandise.
Media reports suggest that many in the audience also found their way to the CelebPoker booth and were willing to share their stories about the game, as well as help raise money by signing poker tables that will be auctioned off for charity. Stars like Bon Jovi, Paula Abdul, and Nick Lachey were among thoise who showed a lot of interest.
CelebPoker was the only poker site to promote itself throughout the event in Hollywood. With many of the players, celebrities, and pros getting exposure to CelebPoker, the marketing campaign could bring new star power to the site. For many online poker players the opportunity to play virtually against Hollywood stars is irrisistable.