Aston Martin, a famous British marque associated by many with the Bond secret agent film series, has joined with Poker Stars.com in a sponsorship deal that has continuing possibilities in the future.
Both of the team’s Aston Martin DBR9 racing cars will carry a special PokerStars livery when they start the 54th annual Sebring endurance race this month, the first competition of the 2006 American Le Mans Series. The world-renowned motor race, to be held at the Sebring International Raceway in Florida, will last an exhilarating 12 hours.
“We are delighted to be working with PokerStars.com,” said James Turner, Commercial Director of Aston Martin Racing. “The Sebring race marks the start of an exciting relationship between our two organisations and one which has a great deal of potential for growth. Like Aston Martin Racing, PokerStars is a strong, innovative brand with a worldwide presence and there look to be many opportunities for us to work together in the future.”
Founded in 2001, PokerStars is an industry leader in online poker, with almost five million registered players worldwide. Like Aston Martin Racing, PokerStars is based in the United Kingdom.
Dan Goldman, PokerStars Vice President of Marketing, said, “Aston Martin Racing is a company with instant name recognition and worldwide appeal. PokerStars’ association with Aston Martin Racing marks a bold new direction for our company as we strive for ways to combine the excitement and popularity of poker with high-performance motor racing led by the world’s most exclusive sports car company.’
To date, PokerStars has dealt over five billion hands and run more than 20 million poker tournaments, awarding well over $4 billion in prize money.