Cassava Enterprises online poker division, Pacific Poker is now Mac-compatible following software improvements to the site to cater for significant demand.
Industry observers say that Pacific Poker is trying for a larger market share with its new Mac-compatible software upgrade by going after the largely untapped reservoir of Apple Mac users.
Mac users are said to comprise 4.4 percent ( statistic is not sourced) of the lucrative online poker market, which according to a recent Nielsen NetRatings survey generated 22 percent of all online gaming revenues in 2005 – only one percent lower than the longer established online casino sector.
Mac users will now be able to take part in Pacific Poker’s multi-table tournament called the ‘$50k Guaranteed Tournament’ held each Sunday.