New U.S. poker product from Connective Games.

By RP, October 1, 2018

Online poker network platform provider Connective Games has launched a new, free to play game format aimed at the US market.

Connective Games’ Social Gaming is fully customisable to suit the individual needs of its operator partners, and offers a range of game formats including free to play, subscription, and sweepstakes. Players can also access leaderboards and other features.

The launch of Social Gaming forms part of Connective Games’ ambitious plans for the American market; due to the free to play nature of the game, it can be legally offered in all US states and other pre-regulated markets around the world.

Social Gaming can be played across desktop and mobile, delivering an engaging experience whether accessed on a computer or a smartphone or tablet device, the company claimed in a press release Monday..

Connective Games already offers a range of social poker and casino products that are live with some of the largest land-based and online gambling brands in the world, including Swiss Casino and Spartan Poker, which launched free-play casino ahead of the regulations being deployed in India.

Serge Mukhanov, CEO of Connective Games, said: “Social Gaming unlocks pre-regulated markets in the US and beyond for our partners and allows them to engage players while states push ahead with real-money casino and poker regulation, gaining that all important first-mover advantage.”

Rajeev Kanjanee, head Spartan Poker, said: “Our partnership with Connective Games over the past few years has been a fruitful one. Their commitment to providing a stable and engaging gaming platform has propelled Spartan Poker to be a top performing brand in this market”.