World Poker Exchange.com came up with an innovative strategy to pack the players in last month with a rake free business model that looks sure to serve its purpose of attracting new players to sample the site.
The rake on poker games is still collected, but refunded to players once a week, the intention being that the cross-marketing potential of the offer will draw people to place bets on WPEX’s other facilities. The rake free promo will last until at least the end of the year, according to sources.
The strategy is based on the principle of cross-marketing; attracting poker room players who generally have a penchant for sports gambling too and then encouraging cross-over gambling on the casino and sportsbook facilities.