bwin.party Digital Entertainment subsidiary WPT Enterprises has aligned with Chinese online card and board game developer, platform and offline operator Ourgame International Holdings Limited with the award of the exclusive rights to the WPT brand in over twelve Asian countries.
Under the terms of the deal, Ourgame will have the right to use the World Poker Tour (WPT) logo and trademark exclusively in Bhutan, Cambodia, China, Hong Kong, Indonesia, Laos, Korea, Nepal, Macau, Malaysia, Taiwan, Thailand, Philippines, and Vietnam. They will also have non-exclusive rights in Japan.
“The World Poker Tour has worked hard to expand its footprint throughout Asian territories over the last few years with much success,” Adam Pliska, President of WPT commented. “A big part of this success was based on our strong working partnership with Ourgame, who established WPT National China at MGM Grand Sanya.”
Frank NG, chief executive officer for Ourgame revealed the company will use the partnership to expand from China to Asia saying: “The WPT’s brand and global experience will be a significant asset to us as we expand overseas, and we have every confidence that we will together achieve much more success in Asia.”
The alliance will also collaborate in WPT- branded merchandise and television production in Asia; introduce new WPT National and WPT Main Tour events with select live streamed final tables to the region beginning in 2015; and, develop WPT-branded free play and social games.