Party Poker marketers are determined to get the attention of potential customers wherever they may be, and that includes public washrooms according to media reports this week.
The biggest online poker room on the Internet has engaged with advertising company AddDirect to place advertising material in up to 300 washrooms in up-market clubs throughout the United Kingdom, using the company’s innovative AddMirror medium.
AddMirror looks like an ordinary mirror but doubles as a screen for advertising, projecting single or multiple advertising images.
According to the reports, Party Poker´s AddMirror allows people to position their faces within an empty playing card, and includes the company’s slogan, “Got a bad poker face?”
AddDirect correctly observes that adverts are most potent when the audience is at its most attentive….and that’s when they’re looking at themselves!