Playboy Enterprises Inc. will use poker software from CryptoLogic Inc. to run its Internet poker website, the companies announced this week.
The move builds on a relationship between the two companies that began in May with the announcement (see previous report) that CryptoLogic would launch a Playboy-branded Internet casino, providing electronic cash management, marketing support and customer support.
Under the three-year licensing contract between CryptoLogic subsidiary WagerLogic Ltd. and Oceania Caribe Licensing N.V., CryptoLogic will be the sole software product used for the Playboy Internet poker site.
“Whether it’s on TV, in print or online, Playboy is one of the world’s premier entertainment brands, and CryptoLogic’s poker software can take it to new people and new places,” CryptoLogic president and CEO Lewis Rose said in a statement.
The poker site will offer “money can’t buy” promotions for players, Playboy merchandise, invitations to Playboy-hosted events and trips to the legendary adult magazine publisher’s Playboy Mansion.
Playboy plans to market its Internet gaming sites around the world, excluding the United States where legislative hurdles prevent online gambling.