Campaign videos featuring Cristiano Ronaldo, Dwyane Wade, Neymar Jr, and Ronaldo Nazario are a hit with sports fans everywhere.
PokerStars reports that its second instalment of #raiseit, the global social media campaign featuring Team PokerStars SportStar Cristiano Ronaldo and renowned basketball player Dwyane Wade, has been a success around the world, with the unique series of videos surpassing 112 million views.
The entire campaign, which features other legendary sports stars, has now surpassed 158 million views on social media and www.nowraiseit.com.
In the current iteration football sensation Ronaldo and NBA star and Chicago Bulls player Wade attempt to one-up each other in the series of playful yet competitive videos. The series played out from November 2016 to January 2017 on Ronaldo and Wade’s social media channels, introducing millions of people to the PokerStars brand.
The unique videos saw the sporting superstars showcase an impressive array of trick shots while carrying out everyday tasks in seven rounds of the fun social duelling campaign. The various rounds included Superstar Wake-Up, Meme Battle, Happy Holidays, Getting Ready in Style, Breakfast My Way, Extreme Workout, and Aerial Duel, with Superstar Wake-Up and Getting Ready in Style proving to be favourites with viewers.
Ronaldo and Wade’s #raiseit videos, which they posted on their social media channels, were part of the second instalment of the popular #raiseit campaign by PokerStars. Team PokerStars SportStar Neymar Jr and Brazilian football legend Ronaldo Nazario took part in the first campaign where the pair took on drone, egg/teabag, and tablecloth/toothbrush challenges in June last year.
As well as receiving outstanding viewing results, the videos received millions of likes and thousands of comments and shares on social media channels. #raiseit also made headlines around the world with articles about the campaign featuring on well-known news outlets such as The Daily Mail, Goal.com, Yahoo, and Sky Sport Italia. In addition, Wade appeared on popular radio and TV talks shows The Dan Patrick Show and ESPN’s Mike & Mike to talk about the challenges.
“Reaching new audiences is the lifeblood of our business and we are very pleased to have created entertaining and engaging social content that brings the PokerStars brand and the playful competition of poker to such a mass audience,” said Eric Hollreiser, Vice President of Corporate Communications for PokerStars and Amaya Inc.
“The fun competitive nature of these sports stars embody the spirit of the brand and the accessibility of poker as a social game of wits and strategy.”