Pokerstars has ensured that its video productions are accessible to a significantly wider audience following a partnership agreement with major global social video publisher Unilad.
The massive and diverse Unilad audience – reportedly over a billion worldwide, with 30 million in the UK alone – will have access to the videos, along with streamed live events and bespoke video content created by the two organisations.
Pokerstars can boast a registered customer list that now numbers around 110 million people.
“PokerStars are at the top of their game and we can’t wait to share what they do and create stand out content for our global audience,” said Liam Harrington, CEO of Unilad.
“We want this partnership to appeal to fans of poker, new fans and the yet-to-be converted – and who knows, we might have a Unilad pro player on the tables soon!”
Director of poker marketing at PokerStars, Vadim Soloveychik, added: “Unilad is a great partner for us and shares our vision of bringing poker to a whole new audience and in a way we have never done before.”