B3W launches online poker and virtual horse racing platforms

04/02/2010

The B3W software development company has augmented its existing online casino and scratchcard software offering by launching online poker and virtual horseracing platforms to the international market.

The Malta-based firm has been involved in the online gambling industry for the past 12 years and is offering the new products as fully licensed add-ons or in 'white label' form in which entrepreneurs, webmasters, affiliates and businesses can quickly enter the online gambling market with a fully managed solution.

“The demand we experienced from gaming operators wishing to launch services on a ‘white-label’ basis due to the low cost and speed of implementation compared to the fully licensed model is now answered,” said Francois Brust, B3W's CEO.

“We can now offer more exciting game varieties to operators. Their players can play casino, scratchcard, poker and horseracing titles, all accessible from a single account."

B3W's horseracing product allows punters to place wagers on the most popular French events. The firm holds Class 1 and Class 4 licenses with another Class 3 in process and is a supplier to Bet In Paris.com, which has a significant following in France.

“The final result of the development process is state-of-the-art poker software, which is fully customisable for our operators,” a B3W spokesman said.

“We have focused on making the player experience secure, fun and interactive."