Energy drink "All In" to form poker pro team

07/19/2010

The branded energy drink ?All In?, a subsidiary of the Nevada-based Kore Nutrition Inc group, has announced the formation of a mainly US-based professional poker team dubbed Team All In.

The most recent signing for the team is two-time WSOP main event champion and multi-bracelet winner poker pro Johnny Chan.

Consisting of some of the most respected poker professionals in the game, "Team All In? will represent the energy drink company as endorsers of the brand and it's products. Members of the team will wear branded badges, clothing and apparel for all public appearances and televised events effective immediately.

"This is a positive step for poker as there are not a lot of endorsement deals for players beyond the poker playing websites", said Chan, "This relationship is extremely beneficial for both groups and it is an honour to be in the company of such a prestigious group of poker players."

Team All In will initially consist of Chan, Billy Baxter, Freddy Deeb, Eli Elezra, Maria Ho, John Phan, Tim Phan and Lee Watkinson, said the company?s CEO, Jeffrey Todd.

?These well-known, elite level players will provide brand awareness for the company as they compete in the poker world's most significant events. They will be seen on shows such as Poker After Dark, the World Poker Tour, and the World Series of Poker on ESPN, where all of them have earned multiple cashes and titles in the past,? he said.

Team All In will be expanded to include more famous poker professionals during the year ahead, with discussions already in progress to reach beyond poker and bring in well-known professionals from different sports and genres.