3D online poker nears launch at Ladbrokes

11/16/2007

Online poker players at Ladbrokes will soon experience for themselves the latest in Internet poker technology as the website gears up for the launch of the company's latest 3D virtual reality poker this week

The new service integrates cutting edge video gaming software with its existing poker service and means that all Ladbrokespoker customers will have the option of creating a custom 3-D 'Avatar' with physical characteristics. In the poker game the 3-D avatar will display the same human-like movements that have been developed for state of the art video games.

MD of Ladbrokes eGaming John O'Reilly comments: "This is a major step in the convergence of video gaming technology and online gaming and we're pleased to be the first leading poker site to go 'virtual'"

Ladbrokes customers can still play on any table, but they will have the option of playing in 3-D should they choose to. The service further enhances the online poker experience by enabling players to talk to each other using VoIP (Voice Over Internet Protocol) as well as existing text chat.

The new Ladbrokes site has been developed in conjunction with Playwize plc, a UK developer of video games for consoles such as XBOX, PS2 and Nintendo GameCube. Players have the opportunity to develop their skills by using interactive tutorials and by playing in practice mode with advice and tips from online poker experts.

O'Reilly says that the key priority has been to ensure the 3-D virtual software integrates effectively with the existing poker site to ensure the best possible delivery for new 3D players. "This means 3-D players will have access to all the same tournaments and cash games as existing players", he said.