B2B loses Heypoker and 360Bet to Ongame

Online gambling websites Heypoker.com, Finansbet.com and 360Bet.com are being switched from B2B Poker to another network by Swedish parent group 360 Holdings, according to a company announcement this week.

Citing player liquidity, profitability and a need for mobile facilities as reasons for the switch, 360 said that it will now join the Austrian public company bwin's Ongame network in a move that is designed to expand its product range by offering gaming via mobile phones, together with improved profit margins as its in-house payment solution is integrated to the new service.

The B2B network has reportedly seen a recent drop in its active player numbers, and also offers high raking customers up to 60 percent rake cash-back, making it difficult for some operators to maintain profitability. In contrast the Ongame network has four times the player liquidity at peak times.

The switch should be completed during March and April 2007.