Celebpoker goes Swedish

Sweden's online poker playing community is the target for CelebPoker.com's latest venture - a new and localised Swedish language site.

Although Swedish players have been active on the site since CelebPoker acquired an EU gaming license back in June, until now they have not had the opportunity to experience a completely bespoke Swedish version of the site, says a company spokesman. The new Swedish edition of CelebPoker http://se.celebpoker.com has a different look and feel, with a highly impressive visual interface, great new promotions and live updated news from the world of poker, he added.

It was a huge influx of Swedish players that led Dave Donovan, CEO of CelebPoker, to take the decision to design and re-brand CelebPoker specifically for the Swedish market.

"We value all of our online poker community and are committed to providing the best possible online poker experience anywhere in the world," Donovan says. "Sweden has had a long history of producing some fine poker players and we wanted to make sure that our Swedish customers receive the best possible service and entertainment."

The company has recruited a new Swedish-speaking team to run the new site. The new employees are dedicated entirely to recruiting new players, working with Swedish affiliates, organising innovative promotions and helping to identify new Swedish poker talent through Team CelebPoker.

Swedish players will find the same wide range of games on the new site, such as Texas Hold'em, Omaha, Omaha Hi/Lo, 7 Card Stud and 5 Card Draw.

Other localisation projects are in the CelebPoker pipeline, too - the company has revealed that it plans to expand both player base and staffing levels across Europe with other bespoke language versions possible for Russian, Spanish and Italian players soon.