Fourth Seadon for Travel Channel and WPT

Press reports from the USA reveal that the Travel Channel has exercised its option early by announcing that it will broadcast the fourth season of the World Poker Tour (WPT) which airs on Wednesday nights at 9pm ET/PT.

It's not hard to see why an early re-up was decided. The highest rated show ever on The Travel Channel, the WPT is now seen in over 60 countries worldwide, and its tournaments are held at first class locales and resorts as far ranging as Paris, the Bahamas and Las Vegas. When the WPT rolls into town, players are accorded a hero's welcome and poker fans plan their schedules around the WPT Final Table taping.

"We are thrilled to extend our relationship with The Travel Channel," said Executive Producer and Founder of WPT, Steven Lipscomb. "Their commitment further reinforces the WPT as the preeminent brand of poker while maintaining Wednesday night as Poker Night! Together we will continue to build Poker as a mainstream sports sensation.

The program continues to be a ratings juggernaut, and the extension of the deal will keep the popular weekly series a fixture on the network.