Visits to US gambling sites up in June

Web monitoring firm comScore Media Metrix has released its monthly analysis of U.S. consumer activity at top online properties for June 2007. The month saw traffic increase to gambling sites in anticipation of the upcoming World Series of Poker (WSOP).

As excitement mounted for the approaching 2007 World Series of Poker, online gambling category activity increased 13 percent to 12.5 million visitors. With several online poker sites hosting WSOP satellite tournaments in advance of the main event, many sites experienced gains including PokerStars (up 17 percent increase to 1.6 million visitors), FullTiltPoker (up 10 percent to 1.1 million visitors) and UltimateBet.com Online Poker (up 16 percent to 466 000 visitors).

Top 50 Properties

Yahoo! sites remained in the top position for the month of June, drawing more than 133 million visitors. Moving up one spot to the number two position, Google Sites attracted nearly 124 million visitors, while Apple Inc. claimed the number 10 spot with 44 million visitors as the iPhone launch bolstered traffic. Shopzilla.com Sites and Comcast Corporation each gained four spots to attain the number 32 and 35 positions, respectively. Finally, Citysearch and The Mozilla Organization both entered the Top 50 Ranking in June, each attracting more than 15 million visitors.

Top 50 Ad Focus Ranking

In June, Advertising.com reached 88 percent of the U.S. online population to retain its number one position for the 38th consecutive month. ValueClick gained one spot to claim the number two position, while Specific Media enjoyed a three-spot jump to number seven, reaching 66 percent of Americans online. Interclick gained four positions to land at number 29 in the ranking, and Disney Online jumped five spots to number 41. Wikipedia Sites recorded 47 031 000 visits, below Amazon and eBay. Expedia.com also re-entered the ranking at number 48 in June, reaching 11 percent of Americans online.

Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.) June 2007 vs. May 2007

Total U.S. Home, Work and University Internet Users

May-07 Jun-07 Percentage
(000) (000) Change
Total Internet : Total
Audience 177,487 178,839 1
Radio 36,487 48,928 34
Gay/Lesbian 2,422 2,985 23
Online Gambling 11,058 12,470 13
Gaming Information 39,236 42,827 9
Coupons 18,991 20,720 9
Hotels/Resorts 31,940 34,583 8
Online Gaming 59,148 63,998 8
Entertainment - News 39,139 42,057 7
Women 60,001 64,261 7
Personals 23,029 24,653 7