Veteran Swedish gambling software provider Boss Media has signed up Virgin Poker, part of the Virgin Games Group to its platform, ending a long search by the latter to find the ideal partner for the relaunch of its Poker game.
“Boss has everything we were looking for in terms of playing experience, site stability and, most importantly of all, liquidity. The combination of their technical expertise and the Virgin Brand is going to create a major new challenger in the online Poker market place, and we are really looking forward to getting behind it,” says Simon Burridge, Chairman of Virgin Games.
A condition of the agreement is that Boss will seek licensing from Malta to satisfy Virgin’s requirement that its site be regulated in a white list jurisdiction.
A Virgin Poker spokesman said that the company believes, despite the rapid growth of online Poker over the last few years, that there is still a large untapped market as the game develops as a natural entertainment choice. The Virgin site will benefit from Boss Media’s growing international poker network.
In addition to the many distribution channels available throughout the Virgin Group and the ability to cross market with sister Virgin companies, Virgin will be able to offer its players the chance to earn Virgin Atlantic Flying Club points for every hand they play. This has already proved a significant retention tool on Virgin’s Casino site.