British poker fans can look forward to some exciting World Poker Tour action this month when prime time TV screens series I and II of the popular poker tournament. ITV4 has licensed the series for prime time Friday night viewing, first airing on Friday 4 November 2005 at 10:00pm.
World Poker Tour is a massive hit show in the USA based on a series of 16 high-stakes international poker tournaments and is widely credited with bringing poker to the masses. Unlike other poker programmes it combines entertainment and celebrity with nail-biting action that even the most uninitiated can enjoy. The popularity of the programme is unquestioned and it is currently aired in over 120 countries and territories and has a enormous global fan base. This made it a natural first choice for prime time viewing.
“We are extremely pleased to make the World Poker Tour part of ITV4’s exciting launch line up, ” said ITV4 Channel Editor Steve Arnell. “We have seen what the show has done for broadcasters in the U.S. and abroad. It has developed a large and devoted fan base worldwide and we believe it will be an important addition to the ITV4 schedule.”