Paddy Power Poker comes up with an innovative marketing angle.

By RP, October 27, 2006

Paddy Power Poker’s marketing team has come up with a good idea to generate a little publicity this week by publishing an appeal that will resonate with players and editors alike.

The last person knocked out of the World Series of Poker main event before the money – traditionally known as ‘Bubble Boy’ – whistles an unhappy tune, says Paddy Poker. It is a lament of love and loathing: $10,000 buy-in invested: return on investment $0.

It is a cruel blow for the player on the cusp of being ‘in the money’ to leave without a cent after tough days of hard, competitive playing and outlasting almost 8 000 other players.

This year will be different for the 2006 WSOP Bubble Boy, because Paddy Power Poker is offering a sympathetic hand. Hoa Mahn Nguyen – aka WSOP 2006 Bubble Boy – from Sunnyvale, California, is coming to the Irish Open 2007, Europe’s largest and most historic no limit hold ’em tournament. If he can be found.

The company is appealing to the international poker community to help track down the elusive Hoa Mahn Nguyen.

Call Paddy Poker, call him, email his brother, pass a note to his aunt, do whatever it takes to get Hoa Mahn to Dublin over Easter weekend for the Irish Open 2007. His generous and awaiting package includes a ticket into the main event, flights and accommodation.

This year’s event, which will be filmed for TV, is the biggest in Europe with a Euro 2 million guaranteed prize pool and a capacity for 800 players paying Euro 3 300 (+ Euro 200 reg) to compete over Easter Weekend 2007 against the best players in the world.

If you know where Hoa Mahn Nguyen is, do him a major favour and put him in contact with Paddy Power Poker. It’ll make his day, and probably your’s too