The CEO and founder of Bodog.com, Calvin Ayre has confirmed reports that his online poker operations are to be the subject of a revolutionary technology change.
Bodog is one of the largest multi-channel online gambling sites in the world according to Hitwise.com, and the firm is making a serious bid to become a major presence in the booming on-line poker space.
The group has invested heavily in aggressive multi-media advertising and high profile events, and has rapidly built up a large gambling base.
Ayre has confirmed that this September or October Bodog.com will be releasing a new generation of the firm’s proprietary poker system, and promises that the change will be the most significant switch in how poker is played on the ‘Net in the last half decade.
Ayre says that the “Bodog Interface” will create a paradigm shift that will likely cause ripples through the industry.
“The new system is now in feature freeze and will be released once QA testing is completed” he revealed this week without giving further details of the technology.
Bodog entered the online poker field with its own version of the popular MicroPower software after buying the source code along with permission to improve the product to its own standards and proprietary levels. MicroPower has recently been taken over by turnkey provider Chartwell Technology, which also has big ambitions in the online poker sector.