Card room chic from Purple Lounge.

By RP, September 3, 2005

Readers with a taste for the good life will probably enjoy the ambience created around the new Purple Lounge.com poker room, which operates on the huge, 40 card room Prima Poker global poker network.

The card room is celebrating the launch of the site by giving away that quintessential British luxury limo – the Bentley to one of the first 10,000 players to register. And it’s offering a rewarding 100 percent match on the first deposits up to $1000 too.

Purple Lounge is distinguishing itself from competitors with some upmarket features like Tara the virtual “poker-chick-with-attitude” and aims to take poker beyond the velvet rope, offering a fresh gaming experience for players who aspire to play in a “…sleek, sophisticated environment filled with trendy extras.”

The site includes celebrity gossip, scandal and a luxurious theme with an exclusive ‘Side Bar’ of unique player benefits, including Tara’s stylish travelogue, cool tunes and updates on player rewards.

The operators have catered for all levels of skill. Novices can receive tuition as well as action and for the more experienced high rollers there’s big stakes play on a variety of games including Texas Hold’em, Omaha, and Seven and Five-Card Stud.

Other features include Insurance for high-ranking hands on bad beat jackpots; bonus hands and cash prizes for players with the best hand every 24 hours.