Irish social mobile poker operator KamaGames announced today (Friday) a successful collaboration with the release of Yoozoo Games’ new social poker title, Poker Champions, into the Indian market.
Poker Champions is available through the App Store and Google Play and is the first project launched since KamaGames and Yoozoo’s partnership was announced in October last year (see previous InfoPowa report).
Based on the successful social poker title Pokerist, Poker Champions has adapted its graphical look and feel to appeal to the specific Indian gaming audience. In addition, the in-game mechanics, specifically the party modes, have been made faster-paced, making the game a more exciting and familiar experience for Indian players.
“This is an especially good time for a major mobile game launch in India” said Andrey Kuznetsov, managing director for Kama Games Ireland. “We know that the average time Indian consumers spend on their phones has increased by 50 percent in 2017 and with the continued increase in smartphone penetration, it is expected to lead to a higher mobile commerce spend”.
Kuznetsov added “KamaGames’ goals for our white label business is to bring the best experience to its players by collaborating with the right partners. So far we have worked alongside some excellent partners including the Poker Night in America show, the Viber messaging service, the Tango mobile messaging service and Manchester United.
“We feel that working with an influential company like Yoozoo who have a strong proven track record in bringing mobile games to a wide Asian audience is yet another strong partnership to be proud of”.
Highlighting the company’s game plan, Yoozoo Games’ CEO – India, Anuj Tandon said, “Texas Hold em Poker is the fastest growing social casino game in India. With Poker Champions, we are bringing a world class poker experience to Indian gamers where they will be able to play with real players from the first day of launch. It is a major initiative by Yoozoo to capture the growing Indian mobile gaming market”.
Established in 2010 and employing over 250 staff, KamaGames has its corporate headquarters in Dublin, Ireland as well as offices in London and Dubai.
Yoozoo Games, formerly Youzu Interactive, was founded in 2009 and is headquartered in Shanghai.