The innovative marketing team at Party Poker this week announced a new initiative in collaboration with GPS Industries aimed at promoting an online poker tournament to some 80 000 potential poker players.
GPS is a specialised Wi-Fi wireless and GPS-enabled multimedia communications and management company active on the international golfing scene. Under the pilot program, golfers at 15 golf courses that use GPS Industries’ portable handheld and cart-mounted units will receive promotions for the upcoming tournament with Party Poker paying an agreed rate for every player that signs up.
Depending on how successful the pilot venture delivers, there are plans to expand this type of program globally to golf courses worldwide, said Robert C. Silzer, Sr., Chairman, CEO and Director of GPS Industries.