Mixed martial arts organisation UFC and Pokerstars have entered into a new marketing partnership, marking UFC’s first-ever ‘Official Poker Partner’ and creating a new sponsorship category.
Under the terms, PokerStars will enjoy a branded presence inside the Octagon® at UFC’s final Pay-Per-View event of 2018, UFC® 232: JONES vs. GUSTAFSSON 2.
Additional branding opportunities include the integration of PokerStars branding during UFC’s telecasts, as well as digital and social media, and other promotional opportunities.
“We’re excited that PokerStars has joined our roster of global partners and has helped us create a new sponsorship category for our final event of 2018,” Paul Asencio, UFC Senior Vice President, Global Partnerships,” said. “This agreement lays the foundation to work together with PokerStars in the future to grow our respective customer bases in key markets.”
“UFC and PokerStars have a lot in common,” added Christopher Coyne, Chief Marketing Officer of Stars Interactive, a division of The Stars Group. “We want to thrill and entertain, both in our products and customer experience. UFC is the world’s leading MMA promoter with millions of fans and followers around the globe, while PokerStars is the heavyweight of online poker. It’s a classic combination.”
Through UFC’s worldwide programming distribution, PokerStars’ brand has the potential to reach 1.1 billion TV households in more than 160 countries and territories in 40 different languages.