Betfair Poker has been targeting the female poker demographic in a recent promotional initiative.
The company says that in 2004, there were 201 entrants at the World Series of Poker (WSOP) Ladies Event, and this number tripled by the 2005 tournament. This is therefore a logical development area and a seat at this year’s WSOP will be going to the ‘Betfair Poker Goddess’; the winner of a live event that will be the climax of the card room’s Ladies Night campaign.
Every Tuesday night is ladies night, where new players can learn the basics and take part in women-only tournaments.
Women now account for 10 percent of the players at Betfair Poker, up from 2004 when this figure was only 7 percent.
Betfair has also come up with an innovative hunk at home project, which will be sending a male model to host women’s poker nights for five female poker players. In this promo, five female players get a night of Texas Hold ‘Em in their own homes with a hunky male host on hand to assist. The five winners will be able to invite nine of their girlfriends over to share in the fun packed events.
Betfair Poker’s hunk will show up at the winners’ homes fully equipped with poker chips, table, canapés and wine ready to host the games and the evening.