Risk-based authentication specialists Digital Resolve has been signed up by WPT Enterprises, Inc., to install its Fraud Analyst risk-based authentication platform.
A company spokesman said that the technology will help World Poker Tour online operations to comply with the recent U.S. law prohibiting online gaming financial transactions by U.S. citizens; to authenticate online users; and to leverage the analytics and research capabilities of the solution to identify patterns of online fraud.
“While traditionally many of our customers have been financial services institutions looking to further authenticate their online banking customers, World Poker Tour´s online gaming platform´s use of Fraud Analyst for both compliance and authentication deploys the diversity of our solution and it´s ability to protect online user accounts across industries,” said Dennis Maicon, Executive Vice President of Financial Services Solutions, Digital Resolve.
Beyond the fraud detection and prevention capabilities of Fraud Analyst, which address the full customer lifecycle from the moment a user accesses a website to create an account to every subsequent login and transaction, World Poker Tour will leverage its analytical and research capabilities.
The company claims that the technology will enable World Poker Tour´s online gaming management to better understand the way in which online users access their website, helping both to prevent new forms of fraud and to more effectively market services to online customers.
“With the rise of fraud and the new U.S. legal restrictions on online gambling, we needed a complete solution that combined the power of IP Intelligence with proven fraud detection and user authentication capabilities,” said Michael Katz, President of Online Gaming, WPT Enterprises. “While IP data has value on its own, Fraud Analyst is a robust application capable of providing fraud detection and prevention, as well as analysis and research capabilities that leverage IP Intelligence data with other factors – a process that is proven to reduce online fraud by as much as 90 percent.”
Digital Resolve´s Fraud Analyst risk-based authentication solution leverages both user behaviour profiles and machine identifiers that detect and act upon unusual account activity in real-time. Because of the flexibility of the solution and the use of patented IP Intelligence, organisations have the option of setting risk thresholds based upon user activities and profiles, and can provide further authentication should a transaction meet pre-defined risk thresholds.
For example, should someone attempt to set up an account or place a bet from the United States, Fraud Analyst will be able to automatically detect – and stop – that activity.
Many of the largest technology and financial services companies, including Microsoft, Symantec, EarthLink, Lexis Nexis, McAfee, and Experian, rely on Digital Resolve´s technologies and solutions to identify and recognise users.