Las Vegas poker ace and energetic entrepreneur Daniel Negreanu is involved in a new educational venture with the mobile entertainment company I-play.
The collaboration has resulted in the creation of a series of instructional ‘made for mobile’ poker videos. Players can download the quality productions to almost any type of phone, and the service will be available on several selected carriers. Branded “Win at Texas Hold’em,” the series was launched earlier this week on both the Sprint and Cingular mobile networks in the United States.
Negreanu fronts the two to three minute clips, offering professional tips to poker players at all skill levels. The inventory consists of over 100 clips in total, all filmed at the Venetian Hotel and Casino. Five categories are on offer: Beginner, Advanced, Bluffs & Tells, Tournament Tips and Winning Secrets.
I-play CEO David Gosen says the Win at Texas Hold’em experience is fully customisable and will be available in both pay-per-clip and streaming video options. Those who prefer streaming video will be able search for, play and bookmark their favorite video clips using the ‘I-player, a proprietary mobile device that allows users to create their own personalised video library.
I-play has plans to launch the product on further North American and European mobile phone networks sometime later this year.