Sporting Index, a major spread betting company that holds some 70 percent of the UK market has chosen Tribeca Tables as its online poker software and network provider of choice, signing a deal this week.
Founded in 1992, Sporting Index has established itself as the UK market leader in the sports spread betting sector. The company covers 28 000 sporting events a year, has approximately 45 000 customers and takes over 3 million bets annually.
Tribeca Tables Europe Limited spokesman Steve Cook said the company was delighted with its achievement in landing the account despite tough competition: “We recognize Sporting Index’s unique position in the spread betting market and that many of their customers have a very close synergy with poker. Sporting Index will be able to take advantage of the lucrative poker market with their extensive customer base. This is a significant signing for us and we look forward to a launch of the poker room around mid September”.
Warren Murphy, Sales & Marketing Director at Sporting Index said: “Sports spread betting maximises people’s interaction with sporting events and dominates all other forms of betting in the provision of “in-play or in-running” betting. The challenge, interactivity and excitement generated by poker is a natural extension of our offering to clients”.
The Tribeca network includes Paddy Power, Blue Square, Victor Chandler, Golden Palace, Doyles Room, G-Fed Games, Bowmans and USbets. Tribeca now boasts over 150 poker and lifestyle brands on its client list, frequently recording over 12 000 players online simultaneously.
Cook said that the Tribeca network is constantly adding new software functionality and games.
“We are very excited to announce that we will soon be releasing a new game designed by Tribeca called ‘HoldemWarz'”, he said. “It’s a whacky fixed odds shoot-out betting game for those that need an adrenalin rush!
“We are also planning the release of a series of casino side games; foreign language clients, a new custom avatar feature for players to upload their own pictures, graphics and text; a new play again STT feature; a seat rotation function and other new enhancements.”
The Tribeca spokesmen revealed that the company is currently completing its poker software integration with several large brands, details of which will be released at the appropriate time.